At The Hoodie Hug, we believe that comfort can be powerful. What started as a cozy idea turned into a movement—to lift spirits, and give back.

In March 2025, at age 40, I was diagnosed with colorectal cancer and it's been a bummer ;) . In the midst of trying to make sense of the situation, I needed a creative outlet—something to make me smile (and hopefully make others smile, too). And so, The Hoodie Hug was born.

Each hoodie feels like a warm hug—because that’s exactly what I needed when everything felt overwhelming. Every drop features simple, cozy-core designs made to brighten your day. And here’s the best part: every collection supports a different cause close to our hearts. From cancer care to mental health, The Hoodie Hug gives back with every launch.

So whether you’re buying for yourself, a friend, or someone who could use a pick-me-up, thank you. You’re not just repping a comfy hoodie—you’re wrapping someone in kindness, one soft hug at a time.

Here’s to comfort, community, and clothing that cares.

With love,
Katherine (Founder, Hoodie Enthusiast, Cancer Butt-Kicker)